Get Threaded on Facebook

Once again, Facebook is changing things on us, with our business pages reverting to the new time lines at the end of the month. I don't like waiting for things to just occur, so as soon as I had a moment, I spent some time checking it out.

I liked what I saw and decided to jump right on in!

 

Do you like it? If you haven't liked our page you can by clicking below:

 

There are some rules in regards to the timeline and below is what I discovered:

COVER IMAGES for Pages 851px wide x 315px high.

Use a unique image that represents your Page. This might be a photo of a popular menu item, album artwork or a picture of people using your product. Be creative and experiment with images your audience responds well to.

I was able to use our Get Threaded image and moved into a position that I was happy with-we added some text and voila!

Cover images may not contain:
Price or purchase information, such as "40% off" or "Download it at our website"
Contact information, such as web address, email, mailing address or other information intended for your Page's About section
References to user interface elements, such as Like or Share, or any other Facebook site features
Calls to action, such as "Get it now" or "Tell your friends"
All cover images are public, which means anyone visiting your Page will be able to see the image you choose. Covers must not be false, deceptive or misleading, and must not infringe on third parties' intellectual property. You may not encourage or incentivize people to upload your cover image to their personal timelines.

I like to follow the rules so I have implemented all of the above :-)

Oh and btw...the little picture image size is 180 x 180.

When speaking to Get Threaded's social media expert adviser, Nicole Greentree from Empower Social Media, I also discovered I could change and personalise the icons that I have on my time line.

At Get Threaded we personalise EVERYTHING so I was on to this in a flash so we could add some more wow to our page.

Since doing this, I have been asked many questions about it so I decided to write this weeks post about the things I had discovered.

For further information, to ask a question or help sorting your business page so it will be ready for the new update, contact Nicole at any time. Click on the links below.

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7 Social Media Tips for Salons & Spas

Imagine this....after a hard week at work, you reward yourself with a trip to the Day Spa. The experience is heavenly and you are left feeling blissfully relaxed, floating on cloud nine! When you re-emerge to the outside world, and come back down to earth, you can't help but want to tell your friends how fabulous it was....Right?Spa and Salon owners now have a brilliant opportunity to capture those potent customers comments and reviews, and use them as influential word of mouth advertising to sky rocket their business. Social Media marketing is extremely powerful and is the online version of having your best client tell their girlfriends to come in and check you out. But many businesses are unfortunately missing golden opportunities to really maximise their online presence.

The following 7 tips will help you become the savvy Spa and/or Salon that stays ahead of the competition and nails their Social Media!

1. Build your loyalty with your current database!
Businesses are always on the lookout for new clients online, however don't forget about your current client database. Let your loyal customers know where you are online and that you would love to connect with them. By engaging on platforms such as Facebook, Twitter, or your Blog, you are deepening relationships, staying front of mind and exposing your business to your clients friends.....priceless! Ensure your receptionist and/or therapists are familiar with your Social Media marketing campaign, and can easily explain to your clients the benefits of liking your Facebook page or following you on Twitter. Clients are more likely to take action if they have a conversation with a staff member and are rewarded.

2. Use Social Geolocation platforms!
Integrate mobile platforms such as Foursquare, Gowalla or SCVNGR into your marketing strategy. Encourage clients to use their mobile phones to check-in and earn points at your Spa or Salon, by engaging in basic challenges. Each time a customer engages with your business on these platforms, they are essentially advertising your business to their friends! Customers love these platforms, as it builds loyalty and rewards them for their patronage, whilst having fun.

3. Be consistent with your Social Media marketing!
It's all too easy to get excited when you create a profile for your business.....tweet or post for a few days, then forget about it! However, having a profile that isn't being utilised can send the wrong message to fans and potential clients. Just 20 min per day can really have a positive impact on your Social Media marketing. Create a schedule based around your upcoming specials, seasons and events. Consistency shows your fans and clients that you care, are reliable and are at the top of your game.

4. Be creative!
Showcase products and services in new and exciting ways. Use photos, videos, interviews and testimonials to bring your marketing alive. Stand out from the crowd and add your own flavour to the content you produce. Include staff members in your photos and videos and allow them to express their personality. The more real you can be in the content you produce, the more your fans and clients will love it!

5. Use video to bring fans inside your business for your unique experience!
Visiting spa's and salons is such a sensory experience, so invite fans to feel the ambiance your location offers, before they come to visit. Fans want to be reassured that they will feel at ease in the surroundings and be able to thoroughly enjoy the experience. Take them on a tour of your premises, demonstrate your services in action and allow your fans to feel your point of difference.

6. Make Social Media a part of your workplace culture!
Integrate your Social Media marketing into the day to day activities of your Spa and Salon. It's a great idea to include your staff and show the face behind your business. Let it be a fun part of your day, so it strengthens your work culture. Ask your staff for their ideas on what content they may be able to create. Shining the light on your staff allows them to showcase their professional expertise, and makes them feel valuable.

7. Network with local businesses!
"No man is an Island!" And this is true for businesses also. The more you can connect with local businesses and support one another, the more you will become embedded in the fabric of your community. Connect with your local hairdressers, florists, event planners, doctors’ surgeries, sporting clubs, schools, chamber of commerce, charities and more. Even if a local business doesn't require your services or can't assist with referrals, you never know what can come from connection.....you may just start a new friendship!
By supporting each other’s Facebook pages and Twitter profiles, Blogs, Foursquare and more, not only will your following grow, but you will be building relationships. If you are open to networking, then exciting opportunities will come your way!

Which Social Networking platform does your business use to connect with fans and clients?

Want some further information? Contact Nicole from Empower Social Media today!

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